The aim of the Show will be to enable the exhibitors to introduce their products to a large audience in a short time. Also the presence of the Media shall broaden the exposure of the exhibitors beyond the exhibition ground.The Show will have one Trade & Media day, during which it opens its doors only to professionals and to visitors who have been invited by the organizers or the exhibitors. The show will be opened to the public during the next four days.
During the Trade and Media day, this is when the exhibitor will benefit the most as they will have the chance to meet potential clients. This intensive exposure to potential visitors will assist the exhibitors to generate direct sales, sales agreement, monitor the market and competitors and acquire valuable contacts. The Show will also provide an opportunity for companies looking for local agents and a presence in the local market.
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