British tycoon and owner of the company, Jimi Heseldon, has died after reportedly driving one of the firm's motorized two-wheelers off a cliff and into a river near his estate in Thorp Arch, Boston Spa, West Yorkshire, on Sunday, according to news reports.
"Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above," a spokesman for West Yorkshire Police force told reporters.
"A Segway-style vehicle was recovered. He was pronounced dead at the scene. At this time we do not believe the death to be suspicious."
The 62-year-old businessman, whose personal fortune was worth £166million earning him 395th place on this year's Sunday Times Rich List, brought the Segway from its U.S. inventor Dean Kamen in January 2010.
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